This is your worst nightmare if you are in sales & you might have been in this situation once or may be twice. You contact a potential client & you see that things are going smooth. You regularly chat with your potential lead & then all of a sudden you get a dead silence.

You were upto the edge of cracking that sale& you almost had it, but now you are scratching your head &trying to make sense of what & where it went wrong. No worry, this happens to all of us sooner or later.To ease your confusion we have shared some important information on why the leads fail. This will help you figure out probable problems & help you stay ahead in future.

First thing first is how you come to know that a lead is qualified & you can begin with it. Merely filling out a form or your lead asking you questions are not enough criteria for a lead to qualify. He/She may be a frequent visitor of your store or might have signed up for your newsletter.

There might be varied reasons for a lead that doesn’t convert. May be poor communications or they need more time. If they suddenly drop communication then you need to research & develop your follow up strategy.

Appoint someone else to handle the talks for a change or offer them some more personalized resources. This may change their mind. Give visual content, catalogues, videos, statistics etc. about your product or service.

If things don’t seem to work then it’s fine. Don’t panic. Give some space to the client, this will borrow some time. Keep regular follow up don’t give up. Read below for some interesting insight.

When your potential leads don’t respond……………

How did you come to know that a lead is qualified?

Probable Reasons…………….

• He/She is a frequent visitor of my site or store.
• They filled out my lead form on first hand.
• Signed up for my newsletter subscription
• They contacted me to ask question about my products/services.

What if you find the lead is not worth enough or unqualified?

Just leave it!Yes, don’t waste your time & energy behind them. Find out better & qualified leads.

Why leads didn’t convert?

They dropped the communication. Maybe you might too. Either they are not interested or they need some more time. Anything can be reasoned for a lead not converted.

Now what . . . . .

Evaluate your follow up strategy or elsetry new mediums to interact. 

How to re-evaluate a follow up strategy?

Offer personalized resources relevant to your product or services. Don’t repeat the same you gave in the first meeting. Appoint another person to lead the lead. Show something different to influence their mind & decision. Make a fresh presentation if necessary.

Are they ready……………….?

YES!
Well done you turned a cold call into real cash.

NO!
Give some space & try again. Don’t give-up! Remember it takes time make the potential client feel comfortable.

What’s your strategy to convert a cold lead? Contact us with your suggestion. You can also contact us for beautiful eBay store front design or specially customized eBay shop designs listing template designs.