In this blog you will read a brief story on very basics things that are often overlooked in your eBay store design. If they are well amended then you can increase your conversion rate to a great extent.

Let’s start with what they are & how they can improve your eBay store conversion ratio.

#1 Visuals

Visuals lay a big impact on your buyer’s retina. Visuals include images, design, layout, colors, banners etc. among these things colors play an important part. Read below how they psychologically affect buyer’s mind.

Females prefer blue, purple & green while males prefer blue, green & black. Hence when you do an eBay store design keep these colors in mind.

#2 Home Page

It is the first page of your store that a visitor will visit & you will be glad to know that you have only few seconds to convince them when they are at your store. Buyers at first instance only scan your home page or any other page, they just SCAN they don’t read. So, what’s the deal when they scan?

Your home page along with other pages must be attractive enough. They must be simple but attractive. Text must be concise, describe the benefits of your products instead of features, don’t waste their time or else they will run away quickly.

#3 Call to Action Buttons

The CTA button shall be smart enough to take your buyers to the next step. The CTA buttons are not for decoration purpose they shall actually serve the purpose of helping your buyers to take the right decision.

Place them in the header & footer sections; be specific while designing the CTA buttons. For example buy now, buy it, buy today, get discounts etc can be used.

#4 Strong Communications

Personal interaction with buyers has a good history of increasing sales overtime. Communicate effectively with buyers so that they come to know that they are dealing with real human beings on the other side.

Be clear & precise, keep a smile & be prepared with your conversation material.

#5 Feedbacks

A buyer before purchasing from you will always check for other buyer’s feedbacks, reviews or comments those who have already purchased from you. Reviews serve as personal recommendation to the buyers; hence always ask for feedbacks from your buyers.

If they post negative feedbacks, ask them why they did so. Solve their problems & try to gain positive feedbacks from the same buyer.

All these factors collectively work on buyer’s mind when they decide whether to purchase from you or not? And all these factors shall be integrated creatively in a custom eBay storefront design.

A beautifully crafted store design does a lot for you as a seller. These designs are easy to install, attractive & intelligent enough to generate leads & convert them into buyers.

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