12 Signs: Your Custom eBay Storefront Design can be a Disaster – Part 1

Posted on January 6, 2016 by admin

You are super excited about a custom eBay storefront design, and it’s very difficult to contain the excitement. There are so many things to put into place when you go for an eBay store front design immaterial of readymade or custom made. The basics remain the same.

Excitement may end up in a mess when you try to put together the resources, plans & lofty ideas into reality.

Lots of incoming advice from many sources like – who should do what, how long it will take, and how much it will cost etc. Finally, you’re lost & not sure where to start from.

Here are the 12 sign that your custom eBay storefront design is not on the right track and what can be done to avoid them.

Custom eBay Storefront Design
1) Absence of strategic decisions

Select, design, craft, create or order do anything but an eBay store front design must be based on your business goals. Not like your home interior designing project where everyone advices you on each & everything & you realize that something is wrong till decoration has gone wrong.

Providing strategic direction to the designer, your new design must be firmly rooted in driving your prime business objectives. Your design should be built to play an active role in your sales and marketing efforts rather than just being a fancy brochure.

Ask lot of questions to your designer or service provider. Set a deadline for this task so that your project is not off the track. Don’t forget to make tough calls cut unnecessary things from your wish list & add on some things that offer more value.

2) We Design Fast

Someone who is promising your design to deliver in 24 hours or luring to get it done in the fastest way is very much likely to give a poor result. Fake promises & over eagerness always lends you in tight situation.

The tight situation is on both the hand – the vendor as well as the client. He is dying to sell or make a design that is a complete waste of money & the later one is in dire need of a design.

Then what is the real procedure? An ideal designer will first examine your service or product wants & needs before any commitment. This kind of approach is realistic. Mutual discussions on designs, structure, layout, content, links etc. gives a good outcome. Hence, don’t fall prey to fake promises. If the designer is not interested in listening to you then how will he/she deliver what you want?

3) Lack of knowledge: How eBay designs are crafted?

Typically, there is an entire team of experts involved in engineering an excellent eBay design including web designers, web developers, analysts, programmers etc. job of a designer is to make the design look beautiful & a developer ensures that everything works in the way it is supposed to. Now if you hire a service provider who is good in one & not in the other one you may end up in a real mess.

OK, solution is to consider a team of professionals for the work who has the expertise to provide maximum value from both aspects that is delivery & the project budget.

We assume you are enjoying this interesting piece of information. For your convenience we have divided this blog into parts. This is the first part follow our blog post for the second one.

Selling with eBay Auction Template: Is it easy?

Posted on December 24, 2015 by admin

Auction selling on eBay is simple anyone can start auction selling on eBay with any kind of product category. Even those who don’t know a single word about selling online they can also start an eBay auction right away. Isn’t it interesting?

But wait a minute – you might be misleading with the fact that auction selling is pretty easier & you will have guaranteed traffic. The misconception is that a new auction seller will basically have to drop his/her product on eBay and everything will automatically take care of itself.

Our verdict – In discussion with experienced auction sellers, it can be said that auction selling doesn’t differ from any other type of selling method or platform. Selling from a website or in off-line shops or even selling in a local market remains same.

eBay Auction Template
Apart from products buyer look for benefits from you it doesn’t matter whether you auction or sell it at a fixed price.

Here are some useful tips for fresh & veteran eBay sellers both on technical details of auction selling.

Use a custom eBay auction template right away. These templates are designed by us to give buyers the best shopping insight.

Fix the width of product description box to make it comfortable for buyers to read and make the same more users friendly.

If possible include your photo – a real buyer image makes a big difference. The shoppers will trust that they are buying from a human & not from any automated software.

A trust factor will be reinstated when potential buyer will see a human figure in the first place instead of a boring eBay ID.

Keep enough space in your custom eBay auction template for product description. Describe your product with benefits. Buyers know that they are going to get their desired product, but what else other than products you have to offer? This benefit will click your sales.

Hence along with plain description of your products write the product benefits also. It will make buyers to read and understand easily.

Use the power of money back guarantee. You are definitely going to deal with such type of situation, but this policy will grab many extra sales for you. Be clear with it.

Write straight away that if the product doesn’t meet your expectations – you can return it & get your money back within 30 days.

These are very basic selling techniques that are used over decades but how many eBay sellers have been using them?

Along with the above tips an auction template is important for selling on eBay to get fair amount of sales & return on investments made.

What customers want when they visit your eBay store?

Posted on September 10, 2015 by admin

Read below to know what a buyer or a visitor expects from you when he/she visits your eBay store. If you want to convert a guest visitor into a real time buyer you need to follow these simple guides.

custom eBay store Design

This way not only new buyer will get attracted, but you will get repeated business from old buyers too.

Here are some factors that decide whether a buyer will buy from you or not. These figures are derived from an online survey carried out by expert eBay template design team at ebaystoredesign.

1) Pricing/Shipping information clearly stated

95.5% buyers want pricing and shipping info to be written clearly so that shipping and buying decisions can be made easily.

2) Credibility and trustworthy buyers

70% buyers buy repeatedly or for first time from sellers whom they trust. They need to be secured from potential threats.

3) Product image on the home page

76% buyers like to see product image that is displayed on the home page of your store. Product image on first look increases chances of buying. Is your custom eBay store design in such way, displaying product on the go?

4) Visually Attractive

60% buyers make purchase when they find your custom eBay store design attractive enough. If not they will immediately switch over to your competitor.

5) Search Functions

45% buyers will buy if they find search tools or search results satisfying. Search functions must be carefully integrated on eBay templates.

6) Refund & Returns

59% buyers repeat orders due to friendly refund and return policies you practice. You can fetch positive feedbacks with this.

7) Buyers testimonials & Feedbacks

65% buyers make purchase after reading others feedbacks. Testimonials and feedbacks help buyers making decisions.

8) After sales services

35% buyers expect good treatment even after deal is closed. You ignorance can cost you heavily.

9) Discounts & Offers

20% buyers eagerly await discounts and offers made by you on your store. They plan to buy in cheaper price.

10) Social Network Connections

27% buyers see your overall approach and scan your brand online before making purchase. Buyers find social networks essential to make purchase.

Contact eBayStoreDesign for more info on beautiful eBay template design and or custom eBay store design, eBay listing template designs and online marketing projects.

Contact us for a free quote

eBay Seller Templates has a wide array of custom eBay store design to choose from on the site. Take a moment to browse our portfolio and request a free quote. Also, don’t forget to find us on Facebook, follow us on Twitter and check out our Google+ Page too!

Read about designing a great logo that shines your brand

Posted on September 9, 2015 by admin

Have you ever thought of a logo that truly represents your brand online or offline both. May be no, because perfect logos are designed rarely. The essence of logo design lays in the way which your logo communicates with your buyers. Read below.

Apple, Firefox, Shell & Puma – What they have in common?

Their logo includes a direct name of the brand or company which they represent and this makes identification easy. The technique used in these logos is very excellent and it is focused on mainly identification. Whenever you see them it reminds you of the company associated with it. In short it can be visually memorized. How will you make an apple or a fox look different?

There are logos where the brand or product is totally different from what they actually represent. For example Starbucks, Lacoste, Michelin & Peugeot. Goggle them and see for yourself. Many companies have risked this technique and have gone successful on the same.

Another form is text based logo designs. for example Sony, Google, Pepsi, Coca-Cola etc. this is also an interesting concept of branding the product or company name. on the other hand it is the most challenging form of logo design where you have only text to play with, it is maybe because texts are not easy to memorize.

Take example of Facebook, MacDonald, Honda, HP, Motorola etc. where only a single alphabet is used to design a logo. It is easy and designer can style the single alphabet in many ways.

Well, to sum up the central idea of designing a logo follow some basic rules. Read them below.

Connect your logo with your company name
Input some kind of recognizable image in it
You can also associate a recognizable object in the logo
If your company name is short go for text based logo
If even none of the above works for you try to use single alphabets
Finally you can go for an open style designing concept
Find an abstract image that correlates your company name.

ebaystoredesign.org has brought an exceptional custom logo design services for your brand to be recognized, identified and memorized more online.

Our custom logo design services are based on international standards and we do not outsource any designing work to freelancers. So, get your eBay logo design by expert in-house designers. Contact us today and rock online with a powerful logo.

eBay Search engine optimization services to boost your search rankings

Posted on September 8, 2015 by admin

eBayStoreDesign has come up with a brilliant solution to increase your search rankings and make your online eBay store more searchable. Read the below strategy and contact us to avail our eBay search engine optimization services.

With the help of some basic SEO tricks you can absolutely rank your store page well in external search engines like google and yahoo and internally on eBay.

eBay search engine optimization strategy

Listing title – Use keyword phrases in listing title or integrate a title with the help of 2 – 3 important keywords.

Listing Description – Use keyword phrase in the description also, keep description limited, informative and readable. Hence, structure a short listing description. Format important keywords, titles and phrase containing keywords in the listing description with bold and bigger fonts.

Keywords are the center of attraction; a wrong move can cost time and money. Use them in full store description. Include keywords in store category names.

Organic eBay store search engine optimization is necessary to bring in off eBay traffic and this will help you built a strong virtual identity online.

Use custom description in products to make it more unique.

Use custom pages and custom eBay store to create a top class brand identity. eBay will provide you same old look and that is not enough to attract visitors.

Make your listing available to other search engines and shopping sites to drag more buyers.

Use promotional flyers, banners, landing pages in email or newsletter campaign to promote your products or services.

Blogs are a very fair medium to promote business online. create one and link it to your store. This is also a good SEO practice.

Use important keywords in about me or about us page to provide more information and rank that particular page because they are indexed too.

You have been given many contact gateways on our site ebaystoredesign.org. You can call us, mail us or chat with us for more information on any of our service or package.

FAQs Lists for your Payment Processor – Ask them!

Posted on September 8, 2015 by admin

The expert team at ebaystoredesign applauded for its custom eBay shop design across the entire ecommerce fraternity brings you a list of frequently asked questions that every buyer must read and know what are the pros and cons of payment gateways.

eBay shop Design FAQ

FAQ 1: Do rates and fees vary as I switch my payment methods?
Fees and charges differ with payment gateways for example there is a difference between personal credit card, business card and PayPal. Ask the payment processor regarding the privileged use of the same.

FAQ 2: Do I enjoy low rate on my payment gateways?
It is obvious for payment processor to lure you with low rates initially, but that low rate may be applicable to certain limit of amount transacted. Above certain transaction the rates and fees may differ.

FAQ 3: Why my payment processor charges me more?
The chances of frauds are high when you deal online and hence to cover up the risk these payment processors raise their charges a bit. Check all the details before proceeding.

FAQ 4: Are there separate charges for payment gateways?
Yes there are common charges taken for payment gateways per transaction. You have to pay gateway fees in certain percentage of the product prize taken.

FAQ 5: What if a transaction is cancelled?
When a transaction gets cancelled most of the payment processor might return the money with minor deductions and many of them might charge an additional fees for refunding the same.

FAQ 6: What are the contract tenures between me and payment processor?
Generally they are around 1 or 2 years, depending upon the payment processor company. They may also charge termination or cancellation fees.

FAQ 7: What is monthly fees/charge laid by payment processors?
Payment processors take low upfront monthly fees, but there might be some hidden fees in the back days to come which you might not be informed or you may have overlooked it. These fees may be processing, funds transfer, statement fees etc. initially they may not charge you with such fees as a part of getting business from your side but later on they might add them.

FAQ 8: Are there any monthly charges for low volume transactions?
YES! Many payment processors do charge certain amount if your monthly transaction is low than the predefined limit you agreed with them. But this may be the case with credit card holders not with accounts like PayPal while you deal on eBay.

FAQ 9: What support do I expect from my payment processor?
An automated phone system or a no reply computer generated mail will not do enough to answer your queries. Hence ask for live support assistance. Today every one provides the same.

Selecting a payment processor is an acute responsibility and every processor has different rates and charges. Selection shall be based on perfect match of your business and the services provided by the payment processors.

The info based on payment processor was acknowledged by the expert eBay store designer and online marketing team of ebaystoredesign. The team is well versed in crafting fantastic custom eBay shop design that meets the requirements of every small and big seller online.

If you are looking for such an exemplary eBay store designer to carve out an outstanding eBay store than contact us today.

Everything about your eBay Store Loading Speed #2

Posted on August 12, 2015 by admin

eBay stores design

Your eBay Store Speed V/s ROI

Return on investment is not a new term but can give you headaches if miscalculated. So, every action that you take must be in accordance to the eBay online business environment and this rule applies to every online seller. You are not an exception.

You want believe that only 1second delay can costs millions of dollars to sales channels like eBay, Amazon, Bigcommerce etc. every year. A study has confirmed that eBay shop designs that load very slow result in a decrease in search volumes, high ratio of missed out buyers and revenue loss. Redesigned eBay stores design showed up with an increase in page views by 30% and increase in revenue by 15%.

Well, till now you might have come to know about probable impact of eBay store on your ROI.

Check out google page speed insights to analyze your listing page contents and overall performance of your store. It also provides suggestions to help your improve your store speed. You can also try yahoo, they give you a detailed summary of page components, stats and suggestions. Yahoo works on pre-defined or user defines set of rules to test the speed of a page.

Below given are simple tricks to make your store load fast: Read them and follow to get better result.

Use image where they are absolutely required.
Resize your image, if possible crop unnecessary parts.
Use correct image format, like JPG & PNG for HD images.
Avoid using BMP & TIFF file formats for images.
Compress your image before using them
Remove unnecessary space, line breaks & indentation in code.
Compact Java script, HTML & CSS codes – It helps to load fast
Optimize your Plugins, select scalable ones
Always use plugins from reputed providers.

If you have already tried and tested the above ticks to improve your store speed and still not getting what you want the contact us for customized eBay shop designs & professional eBay listing templates that are specifically optimized to load faster than your competitor’s store.

Everything about your eBay Store Loading Speed #1

Posted on July 28, 2015 by admin

Yes, loading time matters a lot be it a website or an eBay store.Keeping your visitor or buyer waiting can reap off your business and you too might be aware of the same fact. Eventually, online buyers tend to expect faster loading speed – according to a survey 40% of online buyers expect a store page to load in less than 3 seconds and out of that (40%) 15%expect to load the same in less a second. Now, you can calculate what sort of speed does the buyer expects when he is online ready to click your store link.

It is not only the speed, but an interactive shopping experience is also expected by the buyers. And it is not bad to expect such things from a genuine buyer on eBay, provided he/she must have smart eBay shop designs.

smart eBay shop designs

Well the key question is –What’s the buzz around improving your store speed?

There are numerous factors engaged with store speed but most important is to get noticed by the buyers instantly.

Your eBay Store Speed V/s Conversion Rate

It is obvious that you are on eBay to make money and your revenue depends on how a visitor is converted into a buyer. While designing an eBay store you focus on graphics, action buttons, colors etc. they do contribute to the conversion share. But if the store speed is slow then visitor will instantly abandon your store without noticing your grand extravaganza.

The first 5 seconds are the most crucial one when a visitor arrives at your store and these 5 seconds decide whether he will stay more or go away. Read some interesting facts on your eBay store speed and conversions.

3 in 10 people abandon your store if texts load fast & product image keep them waiting.

More than 40% buyers including new visitors will not visit your store again due to speed problems.

If mobile version of your store is loading slowly a massive 70% buyers will leave your store. That a big figure.

If your product gets 1000 views in a month, than slow speed will decrease it to 400 & out of this 400 only half of them may buy or may be don’t buy. Hence your conversion may end up to 20% per month out of a 1000. These figures are destructive.

eBay store design

Read more interesting story like this in the upcoming part of the same post. If you are blown away from the figures and facts stated in this blog and think that your eBay store is doing the same way, you need an expert right away.

Contact us for customized eBay stores design & professional eBay listing templates that are specifically optimized to load faster than your competitor’s store.

The Perfect eBay Listing Template Design to boost Sales by 200% – #2

Posted on July 16, 2015 by admin

EBay Listing Template

Your curiosity to read the second part on having a perfect eBay listing template design to boost eBay store sales proves that you are in a desperate need of one. Don’t worry your timings are perfect. In the second half we will proceed further and learn how to practically improve conversion rates and importance of product description in a listing page design.

How to practically improve your online store Conversion Rates

You need to act immediately if 95 out of 100 buyers go away without making a purchase.

Have you calculated your conversion rates? Is it somewhere from 0.5% to 2%? let us study this with an example, say your conversion rate is roughly around 3%, this means 97 visitors out of 100 visitors visiting your listing page, go away without purchasing anything from you. Only 3 visitors get converted into real time buyers. What might be the probable reason for such a huge walk away? Reasons may vary from a poor listing design to product line and cost of the product that you are offering to the buyers.

First, figure out how many visitors have visited your eBay store listing page and find out how many visitors got converted into buyers and why? Ask them. Contact them personally or by mail. This will help you out why others fled. Well, if this big amount of visitors is flying away from your store too then what exactly is your conversion rate? Are you making online sales good or bad?

Let us see the most favorable reasons – why visitors abandon your eBay listings due to which your conversion rates get shattered.

Negative Feedbacks

Irremovable negative feedbacks without any reason will not only tarnish your online reputation but swallow your entire business. Potential buyers will read them and avoid you.

Higher product price

Low cost products fetch higher conversion rate than selling high price products. For example 4GB Pen Drive V/s Sony DSLR Camera. Conversions vary as the product and the product price varies.

Refunds

A buyer complains about the broken product that is shipped to him/her. But, you don’t entertain them or even bother to reply. This is totally annoying.

Shipping

It is the game changer. If the product doesn’t land in the stipulated hands you will have to pay from your pocket and get negative feedback from buyer as a bonus.

After Sales Service

Make sure that your customer services don’t give nightmares to the buyers. Reply to each and query immediately. Solving a query is secondary action, but a prompt reply is the primary one and shall be executed at once.

eBay Listing Template Design

Update your listings layout and interface if not attracting the buyers. Get professional’s help, research latest designs that are trending online.

Listing templates for eBay store is directly linked with your conversions. How? Well, an interactive store design with multi-functions will facilitate buyers to buy and buy more and ultimately drag loads of traffic on your store.

Read the upcoming part of the blog series to know more.

The Perfect eBay Listing Template Design to boost Sales by 200% – #1

Posted on July 15, 2015 by admin

The story is a real life incident when one of our SEO experts “Michelle” was hunting online for a video game for her nephew. She ended up on a listing page of a Chinese dealer that was fully decorated with blinking, bold, underlined texts, tacky font styles, colors and cheap images. Michelle said she wouldn’t even identify the product offered by the seller. It was a total mess.

It was the filthy listing templates for eBay shop that urged Michelle to switch over a better option. We don’t want the same to happen with you. Read further.

Michelle came up with a brilliant idea of designing the most powerful eBay listing template design that will help eBay sellers to boost sales by giving higher conversions. Well, then what exactly our eBay listing template does? Read tips on how to boost sales using our eBay listing template design.

Conversion Rate: A brief understanding

eBay, similar to google has a search algorithm to decide how the products will appear in the search results when they are searched by potential buyers. The eBay algorithm is a combination of metrics that determines which products will be displayed. Study and selling experience of sellers overtime has revealed that conversion is one of the important metric that tends to rank your listings on top or nowhere.

EBay Listing Template Design

What is Conversion Rate?

Let us see this through an example, say a 100 buyers clicks your listings in the search result but only 2 of them buys from you, so your conversion rate is 2%. EBay works on the same policy by putting highly searched listings on top that has equally high conversion rate. After all eBay is here to make money and why eBay would not place the highest selling items on top as such eBay earns from every sale every second.

How to calculate your conversion rate?

There are two ways to do the same:

1) Go to the listing analytics application of eBay
2) Calculate manually

Listing analytics application of eBay is a free app and can be googled for how to purpose, let us see the manual version.

As explained earlier, simply divide item sold by number of times listing viewed. For example, 10 item sold and 400 times the sold product listing is viewed, then conversion rate (10/400 = 0.025) is 2.5%. This way you can calculate your competitor’s conversion and measure where you stand.

Read the next part of this blog series where you will learn how to practically improve conversion rates, importance of product description and listing page designs.