Yes, loading time matters a lot be it a website or an eBay store.Keeping your visitor or buyer waiting can reap off your business and you too might be aware of the same fact. Eventually, online buyers tend to expect faster loading speed – according to a survey 40% of online buyers expect a store page to load in less than 3 seconds and out of that (40%) 15%expect to load the same in less a second. Now, you can calculate what sort of speed does the buyer expects when he is online ready to click your store link.

It is not only the speed, but an interactive shopping experience is also expected by the buyers. And it is not bad to expect such things from a genuine buyer on eBay, provided he/she must have smart eBay shop designs.

Well the key question is –What’s the buzz around improving your store speed?

There are numerous factors engaged with store speed but most important is to get noticed by the buyers instantly.

Your eBay Store Speed V/s Conversion Rate

It is obvious that you are on eBay to make money and your revenue depends on how a visitor is converted into a buyer. While designing an eBay store you focus on graphics, action buttons, colors etc. they do contribute to the conversion share. But if the store speed is slow then visitor will instantly abandon your store without noticing your grand extravaganza.

The first 5 seconds are the most crucial one when a visitor arrives at your store and these 5 seconds decide whether he will stay more or go away. Read some interesting facts on your eBay store speed and conversions.

• 3 in 10 people abandon your store if texts load fast & product image keep them waiting.

• More than 40% buyers including new visitors will not visit your store again due to speed problems.

• If mobile version of your store is loading slowly a massive 70% buyers will leave your store. That a big figure.

• If your product gets 1000 views in a month, than slow speed will decrease it to 400 & out of this 400 only half of them may buy or may be don’t buy. Hence your conversion may end up to 20% per month out of a 1000. These figures are destructive.

Read more interesting story like this in the upcoming part of the same post. If you are blown away from the figures and facts stated in this blog and think that your eBay store is doing the same way, you need an expert right away.

Contact us for customized eBay stores design & professional eBay listing templates that are specifically optimized to load faster than your competitor’s store.

Your curiosity to read the second part on having a perfect eBay listing template design to boost eBay store sales proves that you are in a desperate need of one. Don’t worry your timings are perfect. In the second half we will proceed further and learn how to practically improve conversion rates and importance of product description in a listing page design.

How to practically improve your online store Conversion Rates

You need to act immediately if 95 out of 100 buyers go away without making a purchase.

Have you calculated your conversion rates? Is it somewhere from 0.5% to 2%? let us study this with an example, say your conversion rate is roughly around 3%, this means 97 visitors out of 100 visitors visiting your listing page, go away without purchasing anything from you. Only 3 visitors get converted into real time buyers. What might be the probable reason for such a huge walk away? Reasons may vary from a poor listing design to product line and cost of the product that you are offering to the buyers.

First, figure out how many visitors have visited your eBay store listing page and find out how many visitors got converted into buyers and why? Ask them. Contact them personally or by mail. This will help you out why others fled. Well, if this big amount of visitors is flying away from your store too then what exactly is your conversion rate? Are you making online sales good or bad?

Let us see the most favorable reasons – why visitors abandon your eBay listings due to which your conversion rates get shattered.

Negative Feedbacks

Irremovable negative feedbacks without any reason will not only tarnish your online reputation but swallow your entire business. Potential buyers will read them and avoid you.

Higher product price

Low cost products fetch higher conversion rate than selling high price products. For example 4GB Pen Drive V/s Sony DSLR Camera. Conversions vary as the product and the product price varies.

Refunds

A buyer complains about the broken product that is shipped to him/her. But, you don’t entertain them or even bother to reply. This is totally annoying.

Shipping

It is the game changer. If the product doesn’t land in the stipulated hands you will have to pay from your pocket and get negative feedback from buyer as a bonus.

After Sales Service

Make sure that your customer services don’t give nightmares to the buyers. Reply to each and query immediately. Solving a query is secondary action, but a prompt reply is the primary one and shall be executed at once.

eBay Listing Template Design

Update your listings layout and interface if not attracting the buyers. Get professional’s help, research latest designs that are trending online.

Listing templates for eBay store is directly linked with your conversions. How? Well, an interactive store design with multi-functions will facilitate buyers to buy and buy more and ultimately drag loads of traffic on your store.

Read the upcoming part of the blog series to know more.

The story is a real life incident when one of our SEO experts “Michelle” was hunting online for a video game for her nephew. She ended up on a listing page of a Chinese dealer that was fully decorated with blinking, bold, underlined texts, tacky font styles, colors and cheap images. Michelle said she wouldn’t even identify the product offered by the seller. It was a total mess.

It was the filthy listing templates for eBay shop that urged Michelle to switch over a better option. We don’t want the same to happen with you. Read further.

Michelle came up with a brilliant idea of designing the most powerful eBay listing template design that will help eBay sellers to boost sales by giving higher conversions. Well, then what exactly our eBay listing template does? Read tips on how to boost sales using our eBay listing template design.

Conversion Rate: A brief understanding

eBay, similar to google has a search algorithm to decide how the products will appear in the search results when they are searched by potential buyers. The eBay algorithm is a combination of metrics that determines which products will be displayed. Study and selling experience of sellers overtime has revealed that conversion is one of the important metric that tends to rank your listings on top or nowhere.

What is Conversion Rate?

Let us see this through an example, say a 100 buyers clicks your listings in the search result but only 2 of them buys from you, so your conversion rate is 2%. EBay works on the same policy by putting highly searched listings on top that has equally high conversion rate. After all eBay is here to make money and why eBay would not place the highest selling items on top as such eBay earns from every sale every second.

How to calculate your conversion rate?

There are two ways to do the same:

Listing analytics application of eBay is a free app and can be googled for how to purpose, let us see the manual version.

As explained earlier, simply divide item sold by number of times listing viewed. For example, 10 item sold and 400 times the sold product listing is viewed, then conversion rate (10/400 = 0.025) is 2.5%. This way you can calculate your competitor’s conversion and measure where you stand.

Read the next part of this blog series where you will learn how to practically improve conversion rates, importance of product description and listing page designs.

New eBay sellers are sales hungry while old ones are in the run to improve their brands online to get more recognition. Our client, Humex Sterling, an online auto parts dealer needed both – Good sales and brand recognition. Well, in the similar context we offered them such a design that the buyers when arrives on their store feels comfortable searching and buying products.

Read the features of the design we offered to our client and how it worked for them.

The custom eBay store design for Humex Sterling clearance store is simple yet responsive

The category section is limited to only four and clearly mentioned in the header. This way left panel space is utilized to create more importance to the products. When buyer arrives at the store they grab the first look at the products which seller is offering without any distraction.

The vital ingredient of this design is the central area where the products are displayed with a high end CTA “Browse Now”. This will help buyer to explore more about the product offered.

It is seen that many eBay store design comes without call-to-action buttons. Well, in this way buyers cannot decide what he/she has to do next.

Brands are integral part of the business and shall be represented in a beautiful way as shown in this design.

Above the banner image famous & industry specific brand logos are highlighted which will reinstate trust factor of buyers in seller. This way conversion rate will increase getting more sales.

Feedback option helps buyer to compare and buy the product. 40% buyers read feedback before making a purchase.

In the bottom section feedback along with other links will do the same. Our design helped our client to rip dual benefit of increasing sales & fair enough share of brand visibility online.

At eBayStoreDesign we provide brand new custom eBay store design for leading auto parts sellers.

You can browse our portfolio to see out latest designing milestones for some of our esteemed clients. Don’t forget to find us on facebook & twitter.

You can also follow our blog to stay updated on new designing trendz.

Custom eBay Shop Design for FELCO Products USA – Just check out the yellow theme with FREE shipping offer in US. Our client managed to boost sales with this design and so you can.

Grab the offer to own your personal eBay shop design like this, mail us at info@ebaystoredesign.org for more info or else visit our website for exclusive offers waiting for you.

A professional and theme based Custom eBay Shop Design for our client UK FUEL PUMP – Click UK FUEL PUMP to visit store LIVE! See yourself how they managed product listings on their store.

Contact eBayStoreDesign today for customized eBay stores with sales boosting features.

Browse our portfolio for more designs that has grabbed heavy sales for our clients and this can be done for you too. Don’t forget to find us on facebook & twitter.

You can also follow our blog to stay updated on new designing trendz.